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Peer-to-peer lending is a method of lending and borrowing money outside the barriers of traditional financial institutions. The method connects borrowers with lenders through modern methods, such as online platforms.

Technological advancements and big data have immensely contributed to the development of this method. This further reduces costs and streamlines the borrowing and lending process, eliminating the need for a traditional brick-and-mortar setup.  

The popularity of peer-to-peer lending has skyrocketed in recent years since the financial crisis, becoming a new cradle for fixed earnings for investors. The method is slowly but surely gaining momentum, showing no signs of stopping. This blog will highlight the importance of peer-to-peer lending, breaking down why it is gaining popularity.

What is Peer-to-Peer Lending?

Peer-to-peer lending has emerged as one of the most successful business models in recent years. It allows individuals starting a commercial project or a new business venture to raise capital without approaching traditional financial institutions like banks.

They deploy digital tools to create online platforms where they can communicate with potential investors, securing funding in the long run. Once the online platform has been created, the borrowers can submit a loan application detailing the kind of funding they are looking for and the way they intend to use the money that has been raised.

The main idea is that there is no middle man between the borrower and lender. This method eliminates the role of traditional intermediaries such as banks and credit unions. The people who lend the money benefit from increased returns, and the people who borrow the money benefit from lower interest rates.

The Reasons Why Peer-To-Peer Lending is Gaining Popularity

A Quicker Alternative

If you compare submitting a loan application to a bank and borrowing money directly from an individual, which one do you think will be the quickest method? The answer is borrowing money directly. Similarly, in peer-to-peer lending, there is no intermediary, as mentioned above, which eliminates a lot of hurdles and obligations.

This makes the entire process of securing capital a lot faster, saving time and valuable resources.

Borrowers don’t have to worry about their application being denied or waiting for weeks to get approval. Everything is done online, with minimum barriers to wait time.

Protects Investors

Investors are mostly left vulnerable when it comes to lending money. But with peer-to-peer lending, they can choose which project they wish to invest in, boosting satisfaction and confidence. The individuals lending the capital know why they are ending, to whom they are lending, and how the money will be used.

This gives them a much-needed sense of satisfaction. Plus, the collective funding approach protects the investors against crippling commercial losses.

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Great for New or Small Businesses

Peer-to-peer lending is a popular method, especially among new nosiness and start-ups. Most new businesses suffer as they fail to secure loans from financial institutions due to a lack of credibility or poor credit history.

However, with this method, they can raise funds like any other borrower.  

Now that you know all the benefits of peer-to-peer lending, it’s time to start. If you are planning a new commercial project, we are your best choice.

Berkshire Finance Capital is your ultimate choice for the most reliable lending solutions for your commercial project. We provide various services to our clients, such as commercial and corporate term loans, bridge loans, equity release, and debt consolidation.

Contact us today to learn more.



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